Executive Committee

Emma Fraser

President

Nail Portfolio

Emma has been in the Nail Technology industry for over 16 years, owning a Nail salon that employs Qualified Technicians and Beauty Therapists.

For over 11 years Emma has also been involved in teaching NZQA standards within a private training establishment which lead her to be involved in the Targeted Review of Qualifications and a part of the HITO Industry Advisory Panel for Nail Technology as well as more recently a HITO industry assessor. Her role within the PTE varied and involved being Academic Manager for 2 years across the campus that offered programmes in Beauty Therapy levels 3, 4, and 5, Nail technology, Makeup Artistry, Hairdressing, and Barbering.

"It is important for our Association to assist and guide Beauty Professionals to ensure they are providing the highest quality of service.  High standards need to be strived for throughout the Industry (in particular Nail Technology), creating safe working practices, professionalism, and therefore excellence.  As our Industry is constantly evolving, we as professionals also need to do so. I believe this can all be achieved through knowledge sharing and positive guidance. " - Emma Fraser

Kim Ryan

Government Regulations Portfolio 

Membership Manager

Kim has been in the professional beauty industry for 25+ years and has enjoyed seeing the evolution of beauty products and technologies over this time.  She joined the Executive Committee to give back to the industry and provide guidance and support to students and new graduates - ensuring they are working to the highest standards from the beginning of their career.

Kim is enjoying working with a team of like-minded individuals, bringing the best to the industry through positive education and guidance.

“We have a lot to achieve to maintain the industry standards, improve the gaps that are there and to work with the colleges and distributors to make those changes possible.  I am looking forward to a positive year of change” - Kim Ryan

Debbie Casson

Cosmetic Tattooing Manager

Hi, I’m Debbie Casson, a Certified Permanent Cosmetic Professional (CPCP) based in Christchurch, New Zealand. Since 2015, I’ve been dedicated to the art of permanent cosmetics. Early in my career, I joined the Society of Permanent Cosmetic Professionals (SPCP) in the USA and have attended their annual conferences since 2016.

In 2022, I was honored to join the SPCP Board of Directors as the International Chair. My love for this industry drives my commitment to continued education and high standards, and I believe the strengths I’ve gained through this role can positively impact other areas of the beauty industry.

I am particularly proud of my specialization as one of New Zealand’s leading Paramedical Tattooists, focusing on 3D Areola Re-Pigmentation. I’ve had the privilege of working alongside top plastic surgeons across the country, providing life-changing services to both men and women. My passion lies in delivering the highest quality cosmetic tattooing experience, ensuring clients feel safe and confident when they visit my clinic.

Outside of my professional life, I’m a mother of four, happily married, and deeply passionate about what I do. I’m excited to contribute to the beauty industry here in New Zealand, where I know my skills, training, and experience can benefit the community. I look forward to working closely with The NZ Beauty Association to help elevate the standards of our industry.

Peter Willis

Membership Growth and Retention Manager

Following a successful career within the New Zealand Police Peter did a complete U-turn and entered the Beauty Industry.

That was some 20 years ago and now as the Managing Director of Arrow Beauty Peter has seen  Professional Beauty Therapy grow and change over the years.

From humble beginnings Arrow Beauty has now grown to be one of the industry’s leading suppliers and Peter is proud to lead his team of dedicated professionals all striving hard to make our industry better.

As a long-term supporter of the NZ Beauty Therapy Association Peter was privileged to accept the nomination onto this year’s Executive Committee and hopes to bring his knowledge, experience and a fresh perspective to the Committee this year. 

Peter is committed to fostering collaboration and growth from within our beauty community, especially when this comes to membership numbers.

A strong advocate for the growth of the Association, Peter believes that a vibrant and collectively driven community is essential for our industry’s ongoing success. He is committed to developing and attracting new members whilst encouraging the support of the existing membership, ensuring the NZ Beauty Association is seen as a relevant and influential voice within and outside of the wider NZ beauty landscape.

Peter looks forward to working and collaborating with fellow committee members and association members as a whole as we work to enhancing the value of being a member of the NZ Association of Registered Beauty Professionals through fostering a true sense of belonging.

“I believe it’s time to get serious about becoming a strong and collective body across each area of our industry – from therapists of every facet to distributors and suppliers alike. Meaningful change can be achieved through greater membership of our association and thus our collective voice will stand up for better standards, ethics and industry values as a whole.” – Peter Willis

Outside of Arrow Peter is an avid sportsman having recently retired from top-level Rugby Refereeing which saw him Referee over 150 Auckland Premier Rugby games and further represent the Auckland Association at various international Rugby 7’s events. But these days he is just as happy to Referee from the “armchair” or take in the views with a cold ale from the 19^th hole after a game of Golf.

“As a Distributor Member I was extremely proud to be elected onto the Exec Committee this year and pledge, whilst serving, to do what I can for the betterment of our industry and association – thankyou”