Area Representatives

Area Representatives are the intermediaries between local association members and the Executive Committee.

The two groups keep in regular contact to discuss issues that affect members nationwide.


Michaella Messenger &  Amanda Semenoff

021 437 538

Michaella and Amanda have been actively involved in the beauty industry for many years as beauty therapists, skin specialists and cosmetic tattooists.  They are both focused on ensuring our industry in New Zealand is based on high quality and exceptional service.

It is their passion to educate, support and share their knowledge with you.  As directors of Phi Academy and Skin Revision, they are more than qualified to answer any questions you may have and look forward to meeting you. 

AUCKLANDE Sollis (1).png

Phillipa Craven

Phillippa has been a qualified Beauty therapist, electrologist and trainer for over 30 years achieving a trophy for 'professional skincare clinic' from the beauty association in 2008.

Phillippa is excited to be the new area representative for Auckland and would like to share her experiences whilst encouraging and supporting others within the industry.

I believe that we should always learn and refresh ourselves that is why I recently completed my certificate for life coaching. I will provide my support and guidance whenever needed Phillippa says.

Untitled design (18).png

Sarah Fletcher

With over 25 years experience within the Professional Beauty Industry, Sarah brings with her a wealth of  knowledge and experience  to her role as Area Representative for the Waikato Region.

Sarah  along with running her own businesses has been a tutor for 13 years, an External Verifier for City and Guilds and now also a industry assessor for HITO.  

Sarah enjoys the energy of our industry as it continues along with its evolving journey.  She looks forward to meeting you all in due course.



olivia (1).jpgBAY OF PLENTY

Olivia Flower – 027 331 7040

Owner of Diamond Laser Medispa in Taupo, Olivia is proud to work with the Association alongside a supportive network of professionals empowering women to become leaders in the industry.  “It is a great honour to be the Bay of Plenty Association Representative, to work towards a safe industry and raising standards as well as providing effective results for our clients”.

Tracey Price.jpgHAWKES BAY

Tracey Price  - 027 357 62722

Tracey is  a qualified aesthetician, with 27 years’ experience in the industry. She is the proud owner, operator, and director of HB Laser Skin Clinics based in Hawkes Bay. Operating successfully for the last 5 years and they pride themselves in offering a professional service within a friendly environment.

Tracey is very passionate about the industry, and would love to share her knowledge and experience, to help and support other businesses within the Hawkes Bay area. 

TARANAKI                                                                              Michele Gray.jpg

Michele Gray - 027 282 9668

Michele started her beauty career in 2009 when she studied at WITT in New Plymouth, soon after immigrating from South Africa.  Michele graduated as Top CIDESCO student in 2010.  In 2015 an opportunity to take over and own her own beauty clinic came about and Michele created Urban Beauty Spa, in New Plymouth. 

Michele’s passion definitely lies within the relaxation side of the industry and therefore loves doing spa packages and different types of massage.  Urban Beauty Spa started as a small team of 2, and has now grown to 7 amazing therapists. Owning her own beauty spa definitely comes with its challenges but it has been an extremely rewarding journey for Michele. “Working within such a talented team and doing it in a place that I love with all our wonderful clients, is priceless!”


Having a work life balance is also very important to Michele, and therefore she works hard to achieve a successful business, but also spend as much time as possible with her husband and two children, Charlotte 4, and Elijah 12. 

“I am very honoured and excited to take on this role and look forward to working with our beauty professionals in Taranaki.”


WELLINGTONScreen Shot 2020-11-13 at 12.50.42 PM.png

Sherri-Lee Scholtz - 021 154 1722

Sherri-Lee has been in the Industry for around 10 years, graduating from Elite International with Cibtac and Cidesco qualifications and now owns her own award winning salon!

She is excited to be part of a supportive association that promotes high industry standards, and strives towards the implementation of more regulations. Sherri-Lee hopes to help the students and new members see the benefits of belonging to the association and the pride that comes with being a member.  

"Clients really are in safe hands with us. We are the future of the industry, with our passion and drive to improve professional standards we can create a bright future."


Kelly Gosling – 021 181 9023

Kelly is dedicated to continual learning, and believes post graduate education is essential to the success of the beauty industry.  With 12 years’ experience and multiple beauty qualifications, including a City & Guilds International Advanced Diploma, graduating with distinction, Kelly’s skill and experience have taken her from small family salons to 5-star day spas in New Zealand and abroad.

Kelly’s passion for learning and her desire to encourage a highly skilled and professional beauty industry in New Zealand compliments the mission of the Association, and she is very pleased to be the Area Representative for the Nelson/Marlborough Region.  

lariss Pic.jpgCHRISTCURCH

Larissa Whitman - 027 692 3456

Larissa has been in the Beauty Industry for a smidge over 20 years in which time she has had the pleasure of working with many inspiring colleagues and clients, and experienced the vigour’s & rewards of owing her own business. 

To Restore a Revitalised sense of self & inner beauty through therapeutic treatments has been a passion of Larissa's throughout my career.  She has specialised in MLD & Electrology and now wanting to  pass onto the new generation beauty therapy students in her role as one of the Beauty Therapy tutors at ARA Polytech in Christchurch.

Larissa is excited to be your point of contact as Area Rep for Christchurch.  She looks forward to meeting you and being of assistance.




 Shelley Howat - 020 4122 4525Shelly Howat.jpg

Shelly is an award-winning Beauty Therapist from Balclutha. Shelly started training at S.I.T Invercargill in 2009 where she was awarded 'Student of the Year' and then graduated in 2010 with the 'Highest Achiever Award'.

Shelly began her own business BEAUTY@45 in 2020. Creating a beautiful clinic at home.

“I love to help clients and enjoy making them feel good about themselves. I also enjoy training and my main focus is on skin health.  I am very proud to be a member of NZARBP. Being a business owner it is very important to set a high standard and ensure clients are in safe hands.  I look forward to meeting new and existing members and sharing my passion for the beauty industry.”